Monday, 17 October 2011

Pan Am

Great selection of posters from an old Pan Am promotional campaign recently written about by Eye magazine. It's one of the best applications of Helvetica I've seen - probably because it's of the era when it first became more widespread in America. Also when combined with the authentic film photography and imaginative layout, it all comes together to create an almost magical feeling which is something commonly associated with Pan Am as they opened up many new travel routes to far flung destinations. The rich colours and fascinating composure of the photographs makes a stunning poster range.

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