Saturday, 8 October 2011

All About Tea / Moving Brands

Meant to do a post about this a while back but somehow forgot... although I got a reminder after seeing it on the 'fontsinuse' website today. It's a lovely, sophisticated, monochrome identity developed by Moving Brands for wholesale tea company - All About Tea. With the Orator typeface being one of my all time favourites it's easy to see why I like this brand as it features prominently across it. I think the logo is hugely successful as it clearly and simply communicates the tea leaves inside the bag as well as the straining process. The identity has been kept functional yet upmarket as it has been applied across a range of products with the die cut logo on the business card being one of the best touches.

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