The current Fedrigoni website is so dark and formal. If you were to take away the few images are there you could think that it was a webpage for a lawyer or funeral director. One of it's competitors - GF Smith - is much more on top of what they need to communicate to new and existing customers. Vivid inks and high resolution images of the stocks the company offers create a feeling of being able to touch the paper through the screen.
As part of the ycn brief, we want to address the Fedrigoni website and create a 'paper webpage' which would take the form of an actual 3D installation which would then be photographed and proposed to be used as the image for a live website. We feel that if you aren't able to have the paper in your hand at that moment - you need the next best thing - a paper webpage. In a way we are aiming to straddle the boundary between Fedrigoni's physical paper and their online web presence.