Rationale Clarification #2

Practice umbrella statements:

- A print based investigation of brand identity with a focus on typography.
- An editorial and layout investigation into publications and promotional material with a focus on format and finish.
- A hand drawn and digital investigation of typography with a focus on custom lettering and font design.
- A print based investigation into promotion and packaging with a focus on type and colour.
- A concept driven investigation into brand identity with a focus on print.


Current final statement:

- A concept driven investigation into brand identity with a focus on design for print.

Example project by Anagrama