Monday, 26 September 2011

Rationale & Research

Rationale:
A print driven investigation into identity and brand with a focus on process and finish.

This year I'm aiming to focus my practice around developing visual identities and brands which are applied through carefully crafted and effective print based resolutions. This will build on successful elements from last year which included publications, posters and promotional work whilst giving me the opportunity to make my work more commercial and professional.

Proposed research areas and themes:
In terms of the briefs themselves, I’ve tried to include subjects/themes relevant to the kind of small and medium size companies that I’d like to produce work for. Obviously designing for creative industries often allows much more freedom and so is highly competitive but I also intend to aim at independent and ‘boutique’ businesses which tend to look for creative identities and quality printed media. Themes can include; Exhibitions & Events, Food & Drink, Retail and Travel. I will also be maintaining the kind of research I did over summer into design studios that reflect the direction I want to move in and the type of work and resolutions I want to produce for my portfolio.

Proposed visits:
Manchester Print Fair 2011.
Manchester International Artists Book Fair 2011.
Leeds International Artists Book Fair 2011.
LCA Pop Up Shops

Books:
Logology 2 (Victionary)
Typography Sketchbooks (Stephen Heller)
Production Manual
Graphic Design Theory (Helen Armstrong)
IdN Magazine
Eight:48 Magazine
How to be a graphic designer without losing your soul

Texts/Articles:
http://www.creativereview.co.uk/cr-blog/2007/june/2012-logo-lance-wyman-says-give-it-a-chance

Websites/Online Resources:
Heydays - http://heydays.info/
Raw - http://www.weareraw.co.uk/
Alva - http://www.alva-alva.com/

Additional Activities:
Conduct interviews to support dissertation.
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